Message Center允许领导人向选民（包括成员和领导人）发送电子邮件广播。 它具有最好的第三方通信工具中的许多功能。

  • 易于使用的可视化信息编辑器

  • 实时活动绩效监测

  • 打开和点击跟踪

  • 高性能的电子邮件发送


您的协会可以使用消息中心来：

  • 向您的所有会员发送计划更新
  • 向领导和成员发送会议记录和报告
  • 促进会员资格和捐赠活动
  • 改善与会员的沟通


信息中心入门

在你开始之前，有几个术语会对你的理解有所帮助。

  • Campaign- 正在创建或已向收件人受众发送的电子邮件广播。 电子邮件广播的状态可以是"草稿"或"已发送"。

  • 受众- 特定活动的目标受众群体。 可用受众的例子包括所有活跃会员、所有活跃领导人或所有理事会领导人。



如何发送活动

使用Message Center发送一个活动，只需要几个步骤。

  • Create a Campaign - You can create a new blank campaign by clicking [Create New Campaign] OR you may use an previous campaign as a starting point by clicking [Actions]..[Clone].

    When you Clone a campaign, the campaign Name, Subject, Content and Audience will be duplicated. in the new campaign. You should first change the Name of the new campaign, and then most likely update the content before sending.

  • 编辑活动 - 点击[操作]...[编辑]，编辑活动详情。

    每个活动都有几个设置。
    • Campaign Name - The name leaders will use to refer to the campaign. The campaign name should be easily discernible and you may want to use a consistent naming convention such as: '2019 / Mar / Member Update'.
       
    • 受众 - 接收者的目标群体。可选择： 
      • 所有活跃成员
      • 所有活跃的领导人
      • 有些协会可能在下拉菜单中还有其他受众。
      • audience has two restrictions:
        -must be a primary user (i.e. associated members aren't included)

                                  -must have expired in the last year

  • Subject - The subject line that recipients will see in their email inbox. Writing great Subject lines is both art & science. In general these should be concise and informative and interest recipients to open and read your message.

  • Reply-to - A leader that will receive replies if a recipient chooses to reply to the campaign email. By default 'No Reply' address will be provided, so recipients will not have a way to reach leaders.

  • Message Editor - This is the content of your email. It has a standard header that contains your association name and logo. It also has a standard footer that contains all mandatory information for CAN-SPAM compliance, as well as links for recipients to be able to manage their notifications preferences (and unsubscribe).

    The Message can contain formatted text, images, buttons and HTML. When you click into the content, you can edit any section directly, or add new sections using the tools on the right.

    Learn More About the Message Editor.

  • 测试活动 - 在发送活动之前，您应该始终对活动进行测试。测试时要检查内容是否正确显示，所有图片、链接和按钮是否点击到正确的位置，有没有拼写或语法错误。

    您可以测试您的信息将如何显示。
    • 点击[在浏览器中预览]--这将在一个新的标签页中打开你的信息内容，并允许你校对内容。
    • 点击[已发送测试]--这将立即将邮件发送到您的电子邮件地址，因此您可以在您的电子邮件客户端中预览它。

  • Send the Campaign - Click [Send] to send the campaign to all the recipients. Once you have completed this step, the campaign will no longer be editable. You will immediately be able to view the status of the campaign including the progress of sending - Sends, as well as Opens and Clicks.

    The Sends, Opens and Clicks will be updated every few seconds if you are viewing the email campaign page. From the Campaign List, you can get to Campaign Details by clicking [Actions]..[View].

    When you Send a Campaign, your balance of TOTEM Credits will be deducted by the number of recipients.  If your association account does not have sufficient credits to send the email, you may click the [Buy Credits] button to add more credits to your association account, then click [Send] again.


术语表

  • Campaign- 正在创建或已向收件人受众发送的电子邮件广播。  
  • 受众- 特定活动的目标受众群体。
  • 打开- 当收件人在其电子邮件客户端中打开活动电子邮件时发生。
  • 点击- 当收件人点击活动电子邮件中的链接时发生。
  • 发送- 所选受众有多少人收到了该活动。
  • 打开率 - 在客户端打开邮件的收件人的百分比。
  • 点击率 (CTR)- 点击邮件中链接的收件人的百分比。


留言中心常见问题

  • 问：发送一个广告活动需要多少TOTEM信用点？
    您需要为每个广告活动的收件人提供一个信用点。例如，如果您想向500个收件人发送电子邮件，您的协会账户中至少需要500个TOTEM信用点。

  • 问：我如何添加附件？
    要在电子邮件中添加附件，您应该使用免费服务，如Dropbox。将附件保存到您的Dropbox文件夹中，然后右击文件并选择"复制Dropbox链接"。在邮件编辑器中，键入附件的名称，例如"3月会议记录"，然后选择文本，然后点击链接图标，并粘贴（CTRL-V）Dropbox链接作为链接。

       

           了解更多关于附件的信息

在共享文件夹中链接到附件，可以节省巨大的带宽，但更重要的是，如果邮件中包含Word文档、PDF或其他类型的文件，很多收件人可能会被拦截或标记为SPAM。链接永远不应该被屏蔽。